javelinize-case-studies

A SaaS company offering cloud-based image and video management solutions.

Jun 2023 - Apr 2024

Challenge: The client was struggling to break through a traffic ceiling of 190,000 monthly visitors. They needed a strategy to significantly increase brand awareness, attract targeted leads, and ultimately drive customer acquisition.

Solution: We implemented a 10-month link-building campaign focused on securing high-authority placements in publications relevant to the client's target audience. This included securing links and mentions on:

  • Engadget
  • Sitepoint
  • Hackernoon
  • Tech Republic
  • Sage
  • Wrike
  • Coursera
  • and many more...

We diversified the link profile with placements on additional relevant websites to ensure a well-rounded strategy.

Results:

  • Month 1-3: Traffic began a gradual climb, indicating the campaign was attracting targeted visitors.
  • Month 4 and Beyond: A significant surge in traffic occurred, surpassing the initial goal and exceeding expectations.
  • By the End of the Contract (Month 10): Monthly website traffic reached a staggering 440,000 visitors, more than double the initial traffic!
  • Google Algorithm Update Resilience: Impressively, the traffic growth continued even after the March 2024 Google algorithm update, highlighting the effectiveness of the high-quality link strategy.
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Key Takeaways:

  1. Targeted Link Building: Securing placements on relevant websites drives qualified traffic that is more likely to convert into paying customers.
  2. Content Amplification: High-authority mentions amplify brand awareness and establish the client as an industry leader.
  3. Long-Term Impact: A well-executed link-building campaign can deliver sustainable traffic growth even amidst algorithm updates.

Conclusion: This case study demonstrates the power of a strategic link building campaign in driving significant and sustainable traffic growth for a SaaS company. By securing placements on relevant, high-authority websites, we were able to help our client break through their traffic ceiling, attract a targeted audience, and achieve their business goals.