javelinize-case-studies

A B2B supplier of premium health supplements, catering to retailers, wellness clinics, and private-label brands.

Nov 2023 - Dec 2024
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Challenge: Despite offering high-quality products, the client struggled to gain organic visibility due to low domain authority and a weak backlink profile. Their competitors dominated search rankings with stronger link-building efforts, leaving them in a stagnant growth phase.

Solution: I executed a 10-month link-building campaign focused on acquiring high-authority, niche-relevant backlinks to boost rankings and organic traffic.

  1. First, I remove hidden links or links from link farms and PBNs
  2. Then I strengthen the brand by securing links from high-quality, relevant business directories and local citations.
  3. I launched a targeted outreach campaign and built relationships with relevant, high-authority sites in the health, nutrition, and supplement industries to publish strategic guest posts.
  • Healthline
  • Wellness
  • Nutritional Outlook
  • Health and Fitness blog

Results:

  • Month 1- 3: Secured 30+ high-quality backlinks, causing an initial traffic uptick. Early authority gains led to first-page rankings for long-tail commercial terms.
  • Month 4 - 6: Organic traffic grew by 40%, as newly acquired links strengthened rankings. Multiple high-value pages broke into the Top 5, leading to an increase in B2B leads.
  • Month 7 - 10: The campaign outlasted Google’s March 2024 update, proving link-building resilience against algorithm shifts. Sustained growth in rankings and traffic, with a 2X increase in lead generation.
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Key Takeaways:

  1. Authority Links Move the Needle: Securing placements on high-DA health and business sites directly influenced rankings and visibility.
  2. Contextual Backlinks Convert Better: Link insertions within existing high-traffic content yielded faster ranking improvements than newly published guest posts.
  3. Partnerships Create Sustainable Links: B2B supplier/distributor partnerships resulted in long-term, evergreen backlinks that continuously drove traffic.

Conclusion: This case study proves that a well-executed link-building campaign can drive sustainable growth, outrank competitors, and generate high-quality B2B leads. By strategically acquiring authority backlinks, leveraging partnerships, and optimizing anchor text placement, I helped this health supplement company achieve a 40% increase in organic traffic and long-term ranking stability.